Nike Mag lottery
A pair of Nike Mag auto-tying shoes sold in Hong Kong for US$104,000 (AU$135,200) is considered as the most expensive pair of sneakers auctioned off across the globe. YouTube/Nike

Adidas may be considered as the sporting brand of the year with its rising stock value but Nike dominates the athletic shoe race so far based on sales, according to market trends analyst firm The NPD Group.

Sports industry analyst Matt Powell claimed that based on Nike’s US$9.1 billion (AU$11.8 billion) revenue in the first quarter ending Aug. 31, the sporting goods company is selling at least 25 pairs of shoes a second across North America.

“Nike did US$9.1 billion (AU$11.8 billion) in Q1. That’s US$700 million (AU$910 million) per week, $100 million (AU$130 million) per day, US$4 million (AU$5.2 million) per hour, US$66,000 (AU$85,800) per minute; and US$1,000 (AU$1,300) or 25 pairs a second,” he posted on Twitter, which was retweeted by Heidi Burgett, the PR director at Nike.

While tag price varies across different shoe designs, affordability and luxury are attributed to the Nike brand.

Nike’s most expensive pair could be the limited-edition auto-tying Nike Mag shoes inspired by the 1989 sci-fi film “Back to the Future Part II,” where actor Michael Fox donned a auto-tying pair of Nike shoes.

A pair of Nike Mag shoes reportedly sold for US$104,000 (AU$135,200) in a recent auction in Hong Kong.

According to Dragon8 auction firm, the Nike Mag shoes sold was the most expensive pair of sneakers auctioned off worldwide.

Earlier, Nike launched a lottery to raise funds for Parkinson’s disease research under the Michael J. Fox Foundation. (Read: Nike lottery: how to get auto-lacing HyperAdapt 1.0 for only $13)

On Nov. 28, Nike’s first commercially produced self-tying sneakers, HyperAdapt 1.0, will hit select Nike Stores in North America. Equipped with a pressure sensor in the sole, HyperAdapt 1.0 shoes’ laces will automatically tighten once the wearer’s foot is inside. (Read: Nike’s self-lacing sneakers to hit US stores in November: HyperAdapt 1.0 release date, price, specs announced)

In 2011, Nike and the Michael J. Fox Foundation for Parkinson’s Research have raised US$10 million (AU$13 million) when the first batch of Nike Mag shoes were auctioned off within only 10 days.

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