Microsoft Logo
The Microsoft logo is seen at their offices in Bucharest March 20, 2013. Reuters/Bogdan Cristel

Microsoft is reportedly building a chat app called Flow. According to CNET, it is highly likely that the real-time conversations app will be launched on the iPhone.

There may already be far too many mobile chat apps today, but what makes Flow separate from the rest is that it enables the device user to enjoy “rapid email conversations” “with the people who are important.”

That said, it would appear that Flow was purposely made to be an adjunct app to the company’s Outlook, as seen on its download page with the mark “Microsoft Confidential.” A screen shot of the page was posted on Twitter. Flow will be to Outlook as Qik is to Skype. Qik, a relatively lightweight video messaging service, was launched just a year ago.

The headline of the download page refers to the app as “Flow by Outlook.” Users can easily interchange between using Flow and Outlook without disrupting the flow of that very same conversation. Although users can still participate in the same real-time talk, only the conversations that were initiated in Flow, along with their corresponding replies, will show up in the Flow app. This means that Flow users do not have to worry about their whole inbox crammed into the screen.

With Flow, conversations become much faster, more fluid, and seem more natural since there will no longer be any need to fill in subject lines, salutations, or even add some lengthy signatures.

Although details about Flow have already been leaked to the Internet, Microsoft has yet to confirm the rumours. However, ZDNet has pointed out that, right now, the existence of Flow seems very plausible. Fans have been curious, though, on why Microsoft will be bringing Flow to the iPhone first. Apparently, the company’s most recent email efforts have gone down quite successfully on Apple’s operating system.

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