LG Company Logo
The LG company logo is seen following an event during the annual Consumer Electronics Show (CES ) in Las Vegas, Nevada January 6, 2014. The company is said to release G4 Pro by the end of this year. Reuters/Robert Galbraith

LG announced this week the launch of its curved EG960T range of OLED televisions with 4K resolution in Australia. The TV is be sharper and more colorful than ever.

Experts said that OLED (organic light-emitting diode) are the future of TV as it has the ability to create richer colors and deeper blacks than traditional LED or LCD TV units. After a long wait finally Australians can enjoy the experience of the remarkable Ultra HD, also known as 4K which refers to a screen resolution of 4,096 x 2,160.

Initially the curved screen EG960T will be available in a “select run” of 38 Harvey Norman stores across the country for a short period. Later this year it will be expanded to other electronic stores and online. As reported by Gizmodo the new ranges of 4K OLED displays are priced at $5999 for the smaller 55-inch model or $9999 for the flagship 65-inch model. Gizmodo reviewed LG 65EC970T Curved Ultra HD OLED television last October and termed it to be the “perfect TV”.

Both LG and Samsung have come up with their OLED TVs in Ultra HD at various trade shows, but LG is the first to bring a model to market in Australia at an affordable price.

As reported by CNET, LG's home entertainment marketing manager Grant Vandenberg said, “We launched in select markets the demand for that product really swallowed up the stock so we elected to wait for a while before looking at Australia,” Vandenberg said.

“In that time period they updated the model and that's what we've got here.” Vandenberg also said, “We believe this TV plants a stake in the ground for how TV is defined in this category”. CNET named it the "King of TVs" as it delivered the best picture quality ever tested.

OLED is a new panel technology that differs significantly from LED or LCD TVs. It allows for the individual pixels to be turned on and off rather than just dimmed. OLED’s back-lighting is accomplished by putting electricity through organic materials that light up as a specific color. This aids in sharp color contrasts and create a brighter and more stunning image with significantly deeper blacks.

For questions/comments regarding the article, you may email the writer at rituparnaganguly25@gmail.com

RELATED STORIES