An Apple store
IN PHOTO: An Apple store REUTERS/David Gray

Apple reportedly has plans to enter the business of television services. Although it may sound like something in reference to the Apple TV, it is actually something different all together.

The tech giant, led by Tim Cook, is reportedly in discussions with an unidentified number of television groups and media companies, according to The New York Times. These talks are reportedly focused on bringing an Internet-based TV streaming service to the company’s product line – which refers to the iPhones, iPods, iPads, and even Apple TV devices.

Basically, it would function like a cable television package – but priced at a more reasonable price, as compared to what majority of today’s cable companies charge, as pointed out by Cheat Sheet.

The planned Apple streaming TV service package will automatically include basic TV networks, such as ABC, CBS, NBC, Fox, Discovery Channel, and ESPN. According to the report, this service is expected to be priced at either $20 or $25 a month.

The industry of cable TV has been taking quite a beating these past few years, especially as there has been a noticeable spike in the number of people who opted to avail of on-demand and streaming services, instead of subscribing to expensive cable packages.

Apple managed to find a spot right in the middle of the competition. This new Apple streaming TV service has the potential to become appealing to consumers who still want to watch local news or live sports without having to pay for far too pricey cable packages.

This new service offer, which was first reported by Recode, furthers the notion that the American mega tech company has intentions to venture out into other parts of the tech industry. As of the moment, Apple is still experimenting with its proposed streaming TV service, along with the company’s line of watches and automobiles, which may, or may not end up successful.