Taylor Swift Successfully Changes Apple's Decision On Three-Month No-Pay Policy

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Singer Taylor Swift arrives at the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015.
Singer Taylor Swift arrives at the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. Reuters/L.E. Baskow

Apple reversed its plan of not paying artists during a three month free trial period as it provides its customers new a new streaming service for free. Apple now says it would pay the artists, after some musicians, most notably Taylor Swift, protested the tech giant’s initial decision. 

To get customers to entertain the new Apple Music service, the company announced that customers would have the ability to listen to free streaming music from the service for three months. While customers can rejoice, several artists were at arms with company’s decision because Apple announced that in the duration of the trial service, artists would not be paid for their music. Taylor Swift in particular had been very vocal.

On her Tumblr page (which she also tweeted), Taylor wrote a lengthy message for the company, lambasting its strategy. Taylor also said that she would be holding back her album, 1989 on the streaming service. According to the “Bad Blood” singer, she is not fighting for herself. She said that her own success made sure she can support herself financially even if Apple does not pay her, but new artists would not be able to do so.

Taylor added that she is serving as the voice of all the artists, writers, and producers who do not like this move by Apple but could not do protest about it publicly out of respect. But for her, three months can really be a long time for an artist to go without pay. All these protests bear fruit and Apple reversed its decision.

 

 

Speaking with BuzzFeed News, Eddy Cue, Apple’s media boss, claimed that their decision to now pay the artists has indeed been influenced by Taylor Swift’s protests and the feedback of other Indie artists. Cue even cited Taylor’s tweet as the solidifying factor behind the change. Cue added that he personally called Taylor Swift to announce the change the the “Shake It Off” singer was allegedly thrilled. Taylor even tweeted the change and said she is “elated” and ‘relieved.” 

 

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