A Spanish Games blogger is silhouetted against the logo of Microsoft's Xbox during the Xbox Play Day 2014, before the Gamescom 2014 fair in Cologne August 12, 2014.
IN PHOTO: The Gamescom convention, Europe's largest video games trade fair, is open to the public from August 14 to 17. REUTERS/Wolfgang Rattay

Sony PlayStation 4 won the Black Friday gaming console war by handily trouncing its arch rival, Microsoft Xbox One.

The PS4 took 48 percent of the market against the Xbox One’s 32 percent. Nintendo’s Wii U was at the bottom of the chain at only 19 percent. It’s speculated the PS4's big win over the perennial market leader was a result of its marketing strategy aimed at millennials, or consumers with ages ranging from 18 to 35 years.

The rivalry between the PS4 and the XBox One, the two top video gaming consoles, is a non-stop war. The tough competition seems to suggest gaming units might become underdogs during the holiday shopping season despite being among the most purchased gadgets. Smartphones and tablets are simply selling better these days.

Although the PlayStation 4 trumped the Xbox One in console sales this year, the Redmond-based tech giant still claims it had "really strong Black Friday" sales, according to Game Spot. After all, Microsoft implemented a $68 price mark down and sold the Xbox One for only $410.

According to TXN, a new study today revealed total sales of three of the major video gaming consoles during last weekend's holiday shopping rush. The Xbox One from Microsoft, PlayStation 4 from Sony and Wii U from Nintendo were some of the first things consumers yanked from store racks.

Aaron Greenberg, the boss of Xbox marketing, pointed out both Microsoft and Sony have reason to celebrate the Black Friday sales of their gaming consoles. "My sources tell me both systems sold very well”, he said. "Great news for gamers"!

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