A man smokes marijuana using an apple adapted with a pipe during a demonstration calling for the legalisation of the drug in Guatemala City November 24, 2012.
If the matter were just up to Ben Cohen and Jerry Greenfield, their ice cream company, Ben & Jerry’s, would probably be making and selling marijuana-flavoured ice cream in the three states where recreational marijuana is legal. Their openness to the idea stems from the fact that the two men admit to using cannabis. That’s why their view of weed goes beyond making a gelato that would cause the eater to become “high” but a belief that smoking – or ingesting weed in other forms – is okay. A man smokes marijuana using an apple adapted with a pipe during a demonstration calling for the legalisation of the drug in Guatemala City November 24, 2012. Reuters/Jorge Dan Lopez

If the matter were just up to Ben Cohen and Jerry Greenfield, their ice cream company, Ben & Jerry’s, would probably be making and selling marijuana-flavoured ice cream in the three states where recreational marijuana is legal.

Their openness to the idea stems from the fact that the two men admit to using cannabis. That’s why their view of weed goes beyond making a gelato that would cause the eater to become “high” but a belief that smoking – or ingesting weed in other forms – is okay.

“I think legalizing marijuana is a wonderful thing, rather than putting people in jail for not hurting anyone,” Time quotes Greenfield, whose company has ice cream flavours named Satisfy My Bowl and Dave Matthews Band Magic Brownies Encore Edition.

But the two sold the company to Unilever in 2001 for $326 million, so weed users in Washington, Alaska and Colorado who would want an alternative way of getting high on a hot summer day, instead of smoking cannabis, would have to wait a longer before the marijuana gets served in scoops rather than in rolled paper.

“If it were my decision, I’d be doing it. But unfortunately, we have wiser heads at the company that figure those things out,” Greenfield told Huffington Post.

To contact the writer, email: v.hernandez@ibtimes.com.au