Tourism AU: Tassie Dewayne Everettsmith Sings New “Nothing Like Australia” Campaign (VIDEO)

By @Len_IBTimes on

Tourism Australia tapped Dewayne Everettsmith, singer songwriter from Tasmania, to lend his talent in music to "There's Nothing Like Australia," the country's updated tourism campaign from 2010.

Tourism Minister Martin Ferguson launched the new $250-million campaign in China on Monday. It carries the original tune "It's Like Love," co-written by Everettsmith and American viola player Jasmine Beams.

The Bungle Bungles, Uluru, the Great Barrier Reef, the Freycinet Peninsula and Kangaroo Island are all featured in the straightforward but stunning video. This time, no celebrities are in sight. It will be recalled that in the 2010 version of the campaign, model Lara Bingle is seen asking, "Where the bloody hell are you?"

"This campaign allows Australia to speak for itself... I think many times over the years we have tried to be almost too clever. We are just trying to show Australia the way it is. We need to let Australia breathe and tell its own story," said Andrew McEvoy, managing director of Tourism Australia.

"Using fresh imagery of some of Australia's most appealing attractions is an integral part of a long term strategy to grow our A$73.3 billion tourism industry," Mr Ferguson said.

In an AFP report, Mr McEvoy said China could contribute an estimated 900,000 visitors yearly to Australia, which is translated to up to A$9 billion annually by the end of the decade.

"The ads are beautiful, with very high-quality production, and to have co-written and be singing the soundtrack is awesome," Everettsmith told themusic.com.au.

"What's really special for me is the idea that here am I - a guy from just about the bottom of the planet, still to get my first album out - and my voice has just gone out there, around the world, singing to people about my country. I like that!"

Everettsmith, who is signed to Skinnyfish Music, has yet to release his debut album, but some Aussie fans who have seen him on Idol auditions some years ago still remember him well.

Everettsmith is also the national ambassador for the Save the Tasmanian Devil appeal.

"Stoked to hear Dwayne coming up - first heard him in Idol auditions many years ago and just fell in love with his voice - good onya Dwayne," wrote Mark Holden in the news comments.

"This guy is the real deal... He has the poise, voice, songwriting ability (and) artistic view to actually make a mark in the big league," wrote Charles Touber.

Below is the video of "There's Nothing Like Australia" featuring the music and voice of Tassie artist Dewayne Everettsmith.