Samsung Electronics aims to revive its flagging smartphone sales in 2016 by boldly launching its upcoming flagships, the Galaxy S7 and Galaxy S7 edge. Despite launching two of its most coveted handsets, the Galaxy S6 edge and Galaxy Note 5 in 2015, Samsung’s annual smartphone sales have dropped.

As a consequence, the Korean tech conglomerate intends to reduce its workforce to slash costs by the end of the year. With every iPhone launch, however, Apple continues to lead the market.

Thus, Samsung is taking a calculated step in releasing the new flagship at what it feels is the time. Previous reports suggested the company might announce the Galaxy S7 in February at the Mobile World Congress (MWC) 2016 in Barcelona from Feb 22 to Feb. 25, reports SamMobile.

For the last two years, Samsung has announced flagship devices at the MWC. The grapevine also suggested the Korean giant might launch its next generation Galaxy S series at the Samsung Unpacked 2016 scheduled for Feb. 21.

News reports indicate Samsung might want to launch the handset much earlier than expected. Samsung will launch the new device before MWC on Jan.19, according to ET News, quoting Alphar.

Samsung will introduce the Galaxy S7 and S7 edge variants with its touch-sensitive display technology, ClearTouch, in collaboration with Synaptic. The flat screen Galaxy S7 will feature a 5.2-inch 4k display with 3 GB of RAM.

The curved screen “edge” variant will sport a 5.8-inch screen with 4 GB of RAM. As speculated, Samsung will also use the highly appreciated 23 MP IMX300 sensor made by Sony on the Galaxy S7.

As far as hardware goes, the Korean giant will come up with a unique plan to cater to diverse markets. For the U.S. and China, both variants will be powered by the Snapdragon 820 SoC. The models powered by Samsung’s own Exynos 8890 chipset will be sold internationally.

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