Rejected Super Bowl Ads: Watch GoDaddy's String Of Rejects Over The Years

The dust has settled in Arizona where the 2015 Super Bowl was won by the New England Patriots. While Tom Brady is basking in the glory and the Seahawks are licking their wounds, Katy Perry’s halftime show and the best and worst ads are now making their rounds on social media. GoDaddy’s spot didn’t even make it on air during the game and it turns out that the company has had quite a string of rejected ads over the years.

This year’s “Lost Dog” commercial resulted in a PETA complaint and a lot of online criticism. The ad featured a lost puppy that fought through obstacles and a long trek to be reunited with its owners only to be sold online. The ad was eventually pulled out and landed in the growing pile of rejected GoDaddy Super Bowl ads through the years.

Back in 2005, GoDaddy came out with an ad entitled “Wardrobe Malfunction.” The ad features a woman suffering from a wardrobe malfunction during a hearing for broadcast censorship. The woman’s tank top strap came loose and threatened to expose her ample assets during the hearing. Unfortunately, this ad came the year after the infamous Janet Jackson nipslip with Justin Timberlake and the network was still smarting from the backlash.

source: YouTube/theADSTORE

In 2007, GoDaddy came up with “I Own You.” The ad shows how two office workers are discussing how easy it is to buy a domain name from GoDaddy. They used a clever play with words as one guys says he’s bought his friend’s name along with his wife’s and his pet’s. Then he ended by saying “I’m gonna do your mother now” to which the other guy retorted by saying “I already did my mother.” Needless to say, the incestuous implication didn’t go down well with network executives.

source: YouTube/Godaddy tv ads enjoy

GoDaddy kept their streak alive the following year with an ad entitled “Exposure.” This time, the ad featured women being photographed by the paparazzi with their beavers (slang term for vagina). Although the ad used actual beavers (the animal) the implication FOX network apparently didn’t approve of the use of the word and its implications.

source: YouTube/inEspinoz

The 2010 ad called “Lola” was also rejected due to its potential to offend viewers. The ad features a former footballer who decided to start a lingerie business online. The gay implications in the storyline were deemed to be potentially offensive to viewers and the ad was eventually rejected by CBS.

source: YouTube/commercialsuperbowl

All the aforementioned ads and a host of other rejected Super Bowl commercials are still available for viewing online. Entertainment Weekly also compiled a list of what they think are the 32 best rejected ads over the years.

For questions/comments regarding the article, you may email the writer at: c.caparras@ibtimes.com.au