Trending Super Bowl 2015 Ads: Winners and Losers [Watch Videos]
The New England Patriots have triumphed over the Seattle Seahawks in Super Bowl XLIX 2015. However, it’s not only the winners on the field that will be remembered for a long time. The Super Bowl has long been regarded as one of the most highly valued shows for advertising airtime with millions of viewers worldwide. Here’s a look back at some of the trends and brand battles in this year’s Super Bowl.
The Puppy Battle
Before the ads were even aired during the show, GoDaddy already lost out when they had to pull out their commercial. The spot titiled “Lost Dog” was bombarded by criticism due to animal cruelty implications. On the other hand, Budweiser won the puppy battle by coming up with an adorable ad that showed GoDaddy how to properly use a puppy to touch the audience. The Budweiser and GoDaddy ads both dealt with lost dogs but ended quite differently. In GoDaddy's ad, the dog was eventually sold online when it came back. In contrast, the Budweiser dog owner and his horses were overjoyed at the return of the lost pup.
Source: YouTube/Budweiser
Vehicle Commercial Battle
In the battle of the car commercials, Mercedez-Benz made a version of the classic “Tortoise and the Hare” fable while BMW used a throwback clip featuring Bryant Gumbel and Katie Couric. Chevrolet made use of current trends and showed off the new built-in WiFi feature of the Chevy Colorado. Fiat playfully used a male enhancement pill to boost up an older car into a 500X Crossover. Kia, on the other hand, employed ex-James Bond actor Pierce Brosnan in the Kia Sorento ad.
Source: YouTube/Kia Motors America
High Tech Trend
The technology trend continues with advertisers like Coca-Cola and T-mobile focusing on the Internet and related services. The Coca-Cola commercial touches on cyber bullying and how a Coca-Cola virus can spread and reverse negative comments into positive ones. Reality star Kim Kardashian’s commercial is a parody of her selfie obsession and her high-profile life. The ad acts like a mock public service announcement calling on users to save wasted gigs of data that are left unused every month.
Source: YouTube/Tmobile
Public Service
Apart from cyber bullying, the Super Bowl was also used to address violence against women for the first time. A 911 call disguised as a call for pizza delivery is reenacted to show a tense moment between an abused woman and an emergency responder. Another ad tackles domestic violence and other issues but was rejected for airing. The spot by ProDraftLeague.com, a fantasy football company, was banned for bringing to light some issues and scandals that have befallen football players like substance abuse and domestic violence cases.
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