Testicular Cancer Awareness
(IN PHOTO) England soccer players Steven Gerrard (L) and Rio Ferdinand (R) promote a new campaign to raise awareness of testicular cancer, in advance of a training session at Carrington near Manchester, October 3, 2001. England will face Greece in their final Group Nine World Cup 2002 qualifying match on Saturday. Reuters

Porno viewers are not surprised to see images of genitals in adult films. They are neither expecting deep story lines nor any redeeming values when they view those kinds of movies.

Thus, those who watched “Game of Balls” were surprised that one scene was used to promote testicular cancer check-up. It turned out that Digital Playground, the producer of the skinflick, has a tie-up with Blue Ball Foundation which promotes testicular cancer checking.

That scene appeared in the middle of the adult film when lead actress Eva Lovia checks the testicles of her male partner for abnormalities. She then delivers a few lines about the importance of checking one’s “balls” for lumps that could indicate some ailment.

Blue Ball Foundation owner Jamie Morgan pointed out that Australian men have 21 percent higher chances of acquiring testicular cancer than the average men from other parts of the world.

“As Eva says in the film, it’s 97 percent curable when detected early but sadly, most men never check themselves. This is a smart, cheeky way of getting our message out to the relevant audience,” News.com.au quotes Morgan, a testicular cancer survivor.

Digital Playground released “Game of Balls” on April 12 on several porn site. Blue Ball partnered with Digital because the porn sites where the skinflick was released include five of the top free adult sites that Aussie men visit. The movie is a parody of “Game of Thrones” and released as part of Testicular Cancer Awareness Month.

Malaysia Chronicle reports that more than one million men have viewed the movie which it describes as the porn that all men must view because of the important health message it delivers.

To contact the writer, email: v.hernandez@ibtimes.com.au