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IN PHOTO: A man charges a phone inside a temporary phone booth built by Samsung to provide free service to earthquake victims in Kathmandu May 6, 2015. REUTERS/Navesh Chitrakar

Australia's largest telecommunications and media company Telstra introduced Telstra TV this week, giving its customers the opportunity to easily stream the super-fashionable new video services Netflix, Stan and Presto.

With the launch of the Telstra TV, the company is focused on attracting 70 percent of Australians who don't get pay TV, believing that they are more likely to stick to the plans because of cheaper streaming services. However, it doesn’t ponder over its user growth as the company already has 51 percent of retail mobile subscribers.

Amaysim Australia, the fourth largest independent mobile service provider in Australia after Telstra, Optus and Vodafone, offers its customers to buy their own phone/tablet online and data/voice packages at discounted prices and without contracts. It is a low-cost operator that uses 3G and 4G networks provided by Optus and is one of the fastest growing providers, in what is called the mobile virtual network operator, or MVNO, sector.

As the Sydney Morning Herald noted, investing in newcomers of the industry clearly involves risks. However, it is interesting to note that Amaysim has already attracted more than 700,000 subscribers and is targeting a million more over the next three years within fierce market competition.

It is believed that new operators in the industry are indulging themselves in making huge investments to boost their service and improve the value of data packages. The company is expected to post earnings before interest and tax of AU$12.9 million by the end of the year and which should increase AU$28 million by next year, according to Macquarie.

After the company reached its targeted subscribers for the year, it has been anticipating revenues to grow from AU$213 million to AU$354 million by 2018 and is inclined towards increasing its market share.

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