Launch Of New Apple TV Delayed Due To Complicated Negotiations With Broadcast TV Networks
Apple would like to stand out among the long list of companies that presently sell TV subscriptions in the market. That said the Cupertino-based company had decided to feature a widespread access to live programming by collaborating with local TV stations.
This new ambition of the tech giant had reportedly caused a delay in the launch of the Apple TV, as pointed out by Tech Times. Negotiating with broadcast TV networks have reportedly been complicated, primarily because majority of today’s local stations are actually not owned by the broadcasters themselves.
Apple has reportedly been busy trying to seal deals with a multitude of today’s biggest networks, such as ABC, Fox, and CBS, including some other cable channels that are owned by Viacom and Discovery. However, negotiations with NBC, a channel owned by Comcast, had reportedly been put to a standstill.
It would appear that Apple has been pretty ambitious with this latest project, but working closely with live local TV broadcast networks that are famous across the U.S. will actually make the company’s Apple TV service have a much broader appeal over its competitors – with an objective of garnering an audience that consists of roughly 30 million people.
Being able to reach this particular target will make the new Apple TV beat Vue from Sony and Sling TV from Dish, which, in turn, only offer local broadcasts in a handful of American cities. Unlike Apple’s TV broadcasting service, Apple users can easily watch live TV with the use of their iPhones, iPads, Apple laptops, Apple desktop computers, and of course, on the Apple TV streaming box.
Unfortunately, it would appear that a delay in the Apple TV launch was only inevitable, particularly since obtaining the rights to broadcast local commercials and programs actually takes a lot of time. ABC took a couple of years before the network acquired rights to broadcast live programming via its Watch ABC app, which, sadly, was only reportedly limited for iPad and iPhone viewing in eight cities, as reported by Recode.
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