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An attendee uses Google Map on a Google Nexus 7 tablet during Google I/O 2012 Conference at Moscone Center in San Francisco, California Reuters/Stephen Lam

Bluetooth Low Energy Beacon (BLE) refers to a next-generation technology in retail. As many software giants have begun jumping on this new trend, Google has taken interest on the matter revealing Eddyston - a new open frame format for BLE Beacons capable of managing fleet of Beacons conveniently. As the Internet giant seeks to change the retail landscape, its new move to become Alphabet has got users thinking what the new company meant for them. Is Google headed for the right direction?

Eddystone refers to an extensive and robust platform that can manage several types of frames depending on the case and version. According to Tech, here are some of the reason why Eddystone can change the retail UX:

-It offers a protocol specification defining the BLE message format particular for exchanges of proximity messages under Beacon.

-It comes with a multitude of opportunities based on several frame types.

-It is a mobile OS platform agnostic. It can be accessed in different platforms so long as therie si BLE Beacons support.

-Readily available on GitHub as it is also open source. It is a more affordable alternative than similar existing platforms on the market.

-It is compatible with Bluetooj developer API.

-It can be implemented across a number of BLE devices.

Google has also created two API wherein the Nearby API is compatible to both iOS and Android platforms. If this can continue then there should be movements in the industry according to the report. It may not only be the Eddystone which is creating ripples across the market as Google's recent Alphabet "move" has got everyone talking. Google co-founders Larry Page and Sergey Brin announced recently a radical restructuring decision including a sudden name change. Whereas a holding company structure can boost Google's diversified portfolio, there are questions as to what this means for users. Although The Next Web says that Google's Internet services are likely to remain unchanged, people should expect Google to be more aggressive in other endeavors. Alphabet promises resource-heavy scientific ventures in the long run which can potentially affect people's lives as well.

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