A bedroom set up is pictured in IKEA's first city centre store in Hamburg
A bedroom set up is pictured in IKEA's first city centre store in Hamburg June 25, 2014. Sweden's IKEA, the world's biggest furniture chain known for its sprawling out-of-town showrooms, is opening its first city centre store as it responds to a shift in shopping habits to smaller local stores and the Internet. While IKEA has already opened a few stores closer to city centres than usual in countries like Britain and Japan, its new building in the northern German port city of Hamburg is the first time it will be in a central pedestrian shopping zone. REUTERS/Fabian Bimmer (GERMANY - Tags: BUSINESS) Reuters

With the football craze among the men all over the world, women find it difficult to allure their men into bed. Though there are football lovers among both genders, male football fanatics have taken it to the next level. A recent research conducted by Ashleymadison.com on 15,164 married men revealed that 72 per cent of men preferred watching the football cup finals than having sex.

The chief executive officer and founder of AshleyMadison.com, Noel Biderman, sought to justify their choice, "These men are diehard soccer fans who, for the past month, have devoted all of their spare time and emotional energy to supporting their favorite team." There seems to be a sexual drought due to the football matches. Fortunately there are ways to boost your partner's sex drive.

There is also a popular belief that it is usually women who have a low sex drive and they turn men down, but research shows that 30 to 40 per cent of the time, it is the man turning the bed lights off and leaving the woman unsatisfied. Howard Devore, PhD, a San Francisco psychologist and clinical sex therapist explained, "It's not at all uncommon for a woman to have a higher sex drive than her partner does and this discrepancy can leave her feeling unsatisfied and stressed about her desirability."

These tips would certainly help recharge your partner's libido and it could act as a saviour for you too, leaving you more sexually satisfied.

Lend a hand and ease her off some of the burden

Men and women most often do not indulge in sex at bed time because they do not have enough energy for it. They are tired and just want to hit the sack. Also, when stressed the body releases a hormone called cortisol which blocks the effects of testosterone. A survey featured in a Parenting magazine stated that 15 per cent of women are more likely to be aroused when their partners lend them a hand in their daily chores, more commonly known as Choreplay. This increases the bond among the two and also your partner will be more energetic for some action. There's no better turn on than a helpful, loving and considerate partner.

Be loving and romantic

Do not immediately go for sex, women like to allured into it. Talk to her, make her comfortable. The "sex before talk" attitude is a complete turn off. Its best to allow her to talk, tell her your there for her and once she's really up for it, that's the time to make your move. Let sex not kill romance. Sex or not these little things will strengthen your bond and sex will just be the cherry on the cake.

Watch out for physical causes

Hormones and medicines play a huge role in a woman's sexual desire.Keep yourself up to date with her medications and her menstrual cycles as well. Most women experience increased sex drive from day 24 to 26 during their cycle. Don't push it without analyzing the reasons, the outcome will not be pleasurable

Keep yourself clean, bad hygiene can be a complete turn off

You can't expect your partner to cuddle up next to you and experience a strong libido boost if your body odour is bad. You're going to "shoo" your partner away. Cleanliness is the key. Sex is a physical act, so keep your body clean.

Be aware of her pleasure sensitive spots

A woman can reach an orgasm without stimulation of her erotogenic zones. Always be sure to watch your partner's response to your touch. Attention to these areas will boost her libido. Attend to her needs, remember if you make it pleasurable for her it would be satisfying for you too.