Hollywood heartthrob Chris Hemsworth has been named the newest face of Tourism Australia’s latest campaign, which will be unveiled on the eve of Australia Day.

The 32-year old Australian actor, best known for playing Thor in the successful Marvel film franchise, will be tasked to promote the country’s world-class aquatic and coastal experiences, according to Tourism Australia.

“In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us,” Hemsworth said. Born in Melbourne, he said it wasn’t a hard decision to move back to Australia because it was such a special place. “This is the place I want my kids to grow up – that’s the world I want them to be part of,” he added.

Last November, Hemsworth announced that he would settle down in Australia with his family after recently buying a property near Byron Bay. During an interview on the “Kyle and Jackie O” show, he said the move was the best decision he and his family - which includes wife, Spanish actress Elsa Pataky, and their three kids - have made.

Hemsworth also expressed that he looked forward to the launch of the new tourism campaign, which is scheduled for a global premiere on Australia Day eve in New York.

The actor would provide an authentic Australian voice to help tell the country’s story globally, said John O’Sullivan, Tourism Australia’s managing director.

“Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador,” O’Sullivan mused.

O’Sullivan said Chris’ personal experiences would bring a truly authentic and influential Australian face to the campaign. “From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water,” he said.

Hemsworth is not the first celebrity to be named Tourism Australia’s global ambassador. Other known stars who lent their fame to promote the country included model Lara Worthington, Paul “Crocodile Dundee” Hogan and even Oprah.

Tourism Australia has planned a longer-term partnership with Hemsworth after its roll out in New York, according to the agency’s chief marketing officer, Lisa Ronson. Dubbed “There’s nothing like Australia,” the $40 million multi-platform marketing campaign will be launched across the country’s key international markets.

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