Apple is Tesla's new problem as Project Titan arrives at a new car target date in 2019

Apple is Tesla's new car problem as the tech giant is targeting a shipment date already this 2019. Apple's commitment to accelerating the production of its electric car now opens up a new discussion about its market position in the tech industry and its implications on other automakers.

According to a report from The Wall Street Journal, the go-head came in light following the company's almost a year's worth of investigation in the feasibility of an Apple-branded car. The investigation also included meetings with two groups of government officials in California. The new venture is code-named Project Titan. The report also highlighted that Apple has authorised the project to triple the 600-person team to thrice its size. Information came from sources familiar to the matter.

Car-making remains a ruthless industry but it appears companies are betting their stakes as Tesla's electric car promises to create ripples across the market. Roger Kay, president of technology consulting company Endpoint Technologies, shared his insights on Apple's latest move: “It shows how bold they’re being in their bets on the future now."

The market presents an "enormous" opportunity. Apple's participation in the competition emphasises that even more considering its considerable resource and long history of developing successful and popular tech products. According to Adam Jonas and Katy Huberty, analysts from Morgan Stanley, Apple can potentially "accelerate development and consumer adoption." This is also the similar idea which may bring Tesla problems.

Seeking Alpha laid out the premise on why Tesla will have a hard time because of Apple's participation: "Tesla will be unable to compete with Apple because of Apple's deep pockets, talent and an established network of manufacturing expertise." The current share of the car company is also a reflection of the considerable projected future sales. Any threat to that, like a serious rival such as Apple, can deflate the prices.

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