Apple iPhone 6s draws “incredibly positive” market reaction; adoption rate at its best

A worker wipes a poster advertisement for Apple's iPhone 5C on a wall of Japan's biggest mobile phone operator NTT Docomo Inc shop before its launch ceremony for the start of the selling of Apple's iPhone 5S and 5C at its shop in Tokyo, September 20, 2013. Reuters/Yuya Shino

Apple's iPhone 6s appears to be doing well as the company claims an "incredibly positive" market reception. According to recent figures, Apple.com managed to sell all of its iPhone 6s units. This is on top of the company’s claims that the adoption rate of the iOS 9 is now at 50 percent.

Previously, it does not seem like Apple can perform past what it accomplished with the iPhone 6. It was not possible not until the release of the iPhone 6s. Although the company has yet to provide the exact numbers of overall iPhone 6s sales, initial reports are bearing good.

“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”

The iPhone 6s and iPhone 6s Plus will officially arrive at Apple retail stores on Sept. 25. This also comes on top of the 50 percent adoption rate of the iOS 9. However, according to 9to5Mac, this may come off as out of the field considering that third-party analytics trackers report lower figures. Apple's figures come from monitoring the number of Apple Store visits through the iOS devices.

Analysts seem to agree about the positive reception of the iPhone 6s as Canaccord Genuity analyst Michael Walkley said that the handsets are convincing enough to push the share of the company in the high-end smartphone market. "Based on our survey work and analysis of leading carrier store traffic and price promotions, we anticipate Apple will maintain very strong share of the premium-tier smartphone market,” Walkley wrote on Sunday.

"In fact, we believe the iPhone 6S products should enable Apple to continue to post strong sales and high-end smartphone market share gains."

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