Source: Youtube/tldtoday

Apple Inc. has sent out invitations for its event at the company's Cupertino headquarters on Sept. 10 which is also the same date that Apple is rumoured to release the latest iPhone 5S and iPhone 5C.

Apple hopes to ''brighten everyone's day" as the event will also be shown to a group of special guests from China for the first time. The tech giant did not give anything away in its invitation and remained tight-lipped about what to expect on the big day.

Apple's suppliers in China have leaked enough information and photos in the last few months enticing Apple enthusiasts as well as the rest of the world eagerly awaiting the release of the company's newest products.

Expectations Running High

Investors of Apple Inc (AAPL) may be crossing their fingers since they are hoping the company will launch better and more innovative products than its closest competitor, Samsung Electronics. Company shareholders would want to see something new and innovative that could boost the stock price to the $700 level.

If speculations are true, the event on Sept. 10 will be the first time that Apple will release two iPhone models. Apple Inc. is trying to keep rival Samsung away from its global market share. Apple's share price has dropped from $700 to $500.

Aside from leaked images of the upcoming iPhone 5S and iPhone 5C, it has yet to be revealed whether Apple Inc. has successfully negotiated a deal with the world's largest mobile telecommunications company, China Mobile, and finally get iPhones into the hands of its 745 million subscribers.

Cheaper iPhone?

The price of the iPhone 5C also remains unclear. The rumoured iPhone 5C is Apple's answer to the cheaper smartphone market dominated by Samsung and other Android device makers.

Apple analysts say that the price of the iPhone 5C and a China Mobile deal will determine whether Apple can redeem its former glory or plunge further into the ground with Samsung finally taking over its market share.

For Apple Inc, maintaining or increasing its market share is all that matters to keep third-party developers happy in creating apps for iOS devices. It's not just the profits that Apple wants but the continuity of quality content. This leads to a cycle in which consumers buy iPhones so that can get exclusive access to popular apps and games.

The latest Comscore data showed that the Android OS powers 52 per cent of smartphones in the US while the iOS only has 40 per cent. This meant some developers will now consider making apps for Android first which makes Apple the second choice. Apple doesn't want this to happen.

Can Apple Inc. still produce innovative products when it releases the iPhone 5S, iPhone 5C and possibly a new iPad? The answer could change Apple history.

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