Amazon officially heads to Australia with vast selection and fast delivery at low prices

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An Amazon logo is seen on a worker's jacket at an Amazon Fulfilment Center in Wroclaw, Poland, in this file photograph dated December 3, 2015. Reuters/Kacper Pempel

Amazon has officially confirmed it is planning to launch a full suite of services in Australia. The US online retail giant founded by Jeff Bezos is heading to the country on a platform of “low prices, vast selection, and fast delivery.”

Dubbed as “country killer” and “digital monster” by Morgan Stanley analysts, Amazon assured that its next step is to bring retail offering to Australia after it had launched a Kindle store on in 2013, which provided jobs to nearly almost 1000 employees in the country. The company is now looking for a warehouse that would serve as its fulfilment centre in the Down Under, with floor space of up to 93,000 square metres. There are high chances that it would either be in Brisbane, Sydney or Melbourne.

In a statement, Amazon said it is excited to bring thousands of new jobs to Australia and millions of dollars in additional investments. The Australian has learned that it is now looking for a chief executive and key executives to handle the operation.

The move would benefit customers looking for more choices and affordability. Amazon said it is optimistic that it will earn the business of Australian shoppers overtime as it keeps its focus on ensuring low prices, vast selection and fast delivery. Through its Amazon Prime Now, Australian shoppers can soon experience the concept of one-hour delivery.

Though it appears to send a shiver through Australian retailers, the company said it is excited to empower small Australian businesses via the Amazon Marketplace, in which small players can sell their wares on the company. Analysis by Credit Suisse indicated that Amazon has the potential to reach a better than 5 percent market share in several retail categories as early as five years upon its arrival in Australia, leaving retailers Myer, JB Hi-Fi and Harvey Norman, and the industry in general with a large impact.

The company is already selling eBooks and Amazon Prime streaming of movies and television series to its Aussie customers. Business Insider reported that as the company stages local ordering and local delivery of goods from and within Australia, its initial focus would be consumer and home electronics.

The retailer is expected to shed hundreds of millions of dollars to establish its services in the country. There were previous speculations that Amazon will begin rolling out its services in September, but no definite timetable has been set yet.


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