Chef Luke Venner presents a gold and caviar-enriched lobster roll that sells for $160 at "BLT Fish" resturant in New York
Chef Luke Venner presents a gold and caviar-enriched lobster roll that sells for $160 at "BLT Fish" restaurant in New York, June 4, 2014. BLT Fish is a high-end fish restaurant and has a less expensive dining room two floors below, called "BLT Shack", which already serves a traditional lobster roll. Venner said his inspiration for his caviar and gold-infused version was a desire to tie the two restaurant concepts together. REUTERS/Brendan McDermid

Adam Richman, the host of "Man vs. Food" on Travel Channel, lost 70 pounds and posed nude for the Cosmopolitan magazine to show it to the world. It took him 10 months to lose it all.

The photo where Adam revealed it all is closely connected with the FIFA World Cup 2014 as he used a football with the U.S. flag on it to cover his privates. Us Weekly reported that Photographer Dave Shore had taken the photo for the magazine that showed Adam surrounded by U.S. footballs around. The only thread he is wearing in the photo is a pair of tri-coloured socks, red-white-blue.

"To go from hating the way I looked to being a Cosmo centerfold is a profound honor," the 40-year-old told the magazine," the 40-year-old TV personality said, "If you're a guy who's always been the fun-to-be-around teddy bear, then all of a sudden people are viewing you as sexy, it's nice. It's great not having to be the plucky best friend, or the comic relief anymore-I love that. Who wouldn't rather hear, 'Wow, you look great,' than, 'Ewww...'?" Even though the photograph may look like a celebration of football and Adam's weight-loss, it is actually targeted to raise cancer awareness for Cancer Research UK.

Adam found his previous appearance "depressing." "I started shooting Adam Richman's Fandemonium, and last January I had a chance to look at the rough cuts. It was depressing. But it wasn't just my appearance--airplane seats felt cramped, I was wearing an XXL jacket, and I had less energy. I went in for a checkup, and when my doctor had me stand on the scale, even he was surprised. Seeing that number (which I'll take to the grave) was a turning point. I knew I needed to make a change," he wrote on Men's Health on December 16, 2013.

Adam said that playing football helped him in the weight-loss. "To combat the monotony of gym workouts, I started playing soccer. I looked at workouts as training sessions. My soccer training includes squats, pushups, resistance-band work, and sprints. Ninety minutes of running became part of my love of the game rather than a chore," he wrote.

Contact the writer: s.mukhopadhyay@ibtimes.com.au