Toyota expands online consumer retail operations in Australia

By @s_rituparna on
A worker sets up a display near the Toyota booth in preparation for the 2014 Consumer Electronics Show (CES) at the Las Vegas Convention Center in Las Vegas, Nevada, January 4, 2014. REUTERS/Steve Marcus
A worker sets up a display near the Toyota booth in preparation for the 2014 Consumer Electronics Show (CES) at the Las Vegas Convention Center in Las Vegas, Nevada, January 4, 2014. Reuters/Steve Marcus

Toyota aims to expand its business and consumer merchandise sales in Australia with the launch of a new online store. The iconic auto manufacturer has selected leading ecommerce platform, Bigcommerce, for its consumer retail operations in the country.

The newly launched Toyota Online Store  aims to deliver an integrated shopping experience according to the customer needs. It will open doors so retailers can uncover new opportunities to serve local and international customers.

“We wanted an easy-to-use platform that gave us the reporting and analytics capabilities to dive into and most efficiently operate our merchandise business,” said Kim Foster, niche sponsorship coordinator for Toyota.

Foster clarified that Bigcommerce with its strong network and functionality has helped Toyota focus on marketing. After operating exclusively for more than 30 years, Toyota opted for Bigcommerce to enlarge the online distribution of its merchandise throughout Australia.

In the coming years and with more than 250 dealerships on the horizon, Toyota aims to transfer its merchandise operations entirely online. Toyota plans to make eCommerce as “a strong part of its overall retail strategy”.

“Bigcommerce has already shown that it has the capabilities to grow with us, no matter how much or how quickly the business scales”, Foster added in a press release.

Over time, more and more retailers are selecting eCommerce platforms to develop customised solutions designed especially for a brand. Bigcommerce offers support for a wide range of business requirements backed by enterprise-grade security, stability and reliability. In turn, Bigcommerce will also grow with the business as it scales.

According to a study by eMarketer, Australian retail ecommerce sales will rise 14.4 percent and account for 4.5 percent of retail sales to exceed AU$10 billion in 2015. By the end of 2017, the estimated retail ecommerce sales will rise to AU$14.52 billion, representing 5.6 percent of retail sales in the country.

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