Apple's Tim Cook has been under fire following the release of Apple Music. The streaming service has been caught in a number of controversies, with some calling it a "nightmare." This comes at a time when Apple is also venturing into more things like car development. Nonetheless, recent talks between Daimler and Audi may have also dampened these plans raising questions on Apple's future plans.

Some have started calling Apple Music as Spotify's best advertising yet as more issues pile up about the former. Jim Dalrymple's report called it a nightmare, while Sanjiv SathiahIf's MacNN report borders more on the pessimistic side rather than in favour. Further, the reporter claimed: "If you, like me, typically prefer to listen to albums rather than shuffling songs, listening to radio or listening to playlists, Apple Music as it stands just tramples all over the old interface in favour of an interface that puts the Apple Music streaming service first. Even, then, the music playback UI is still horrible."

Amidst the complaints, Patently Apple questions whether Tim Cook is the biggest "hypocrite" of the highest order. Apple's spill to mainstream media is a problem for its reputation. The company has started focusing on cloud integrations and eye candy not just on Apple Music, but on its updates instead of the stable working environment it has been known for. Concerns now arise on Cook's possible plans or countermeasures following the Apple Music mishap and the rest of the company's future.

The company's car plans seem to have been dented following the US$3.1 billion [AU$4.19 billion] deal that Audi, BMW and Daimer signed. This comes as a serious blow not just to Apple, but also Google's in-car aspirations as the three companies invest on Nokia's Here maps. The consortium settled the deal following interest from the likes of Facebook and Uber. Chairman of Daimler AG Dieter Zetsche added: “With the joint acquisition of Here, we want to secure the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries."

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