By Joe Wilcox, Betanews

Mobile World Congress is too great a public relations opportunity for Apple to pass up. The company is notorious for stealing thunder from events like this one. That's why something missing today is so revealing. There was no Apple press release touting Verizon iPhone weekend sales. Even if there was no industry mobile event in Barcelona, it would be typical for Apple to tout early sales, as it did with iPad (300,000 first day) and iPhone 4 (1.7 million first weekend).

Apple's silence strongly suggets that those short lines on launch day were no flukes. I heard lots of excuses, in Betanews comments or Twitter, citing bad weather. For example, in response to my post "Verizon iPhone post mortem: Three lessons and some humble pie," Gartner analyst Michael Gartenberg tweeted: "You're kidding right? Preorders and reservations along with frigid weather means no lines. But better prepared than not." To which I responded: "It's sunny here in San Diego and lines are short at Apple Store. 'There's not been a line at any point' said one rep."

If people want something bad enough, they'll wait in the cold to buy it -- and by measure of blog and news media hype plenty of people were ready to do just that. Last week,