Watchmaker adjusts clock
A watchmaker in the southwestern French city of Bordeaux adjusts his collection of clocks and watches before closing his workshop for the weekend. Reuters/Stringer

The new What? Watch is probably the most unique watch in the market today. Instead of giving time, it helps users keep track of the significant moments that they want to remember forever.

When wearable device users keep looking down on their wrist, it usually means that they are getting bored or are no longer interested in what is going on. However, with the What? Watch, it would turn out that its users will tend to keep looking at it to remember certain moments, from a first kiss to a first birthday celebration.

This particular device features an iconic red button. Once the button is pressed -- which is what the user should do after a memorable experience -- a visible mark is created on the watch's interface. These marks are in black and white, depending on the color of the watchface. The colors also add contrast to the device's modern yet simple design.

All of the moments that have been recorded on the What? Watch will automatically get their time stamps. They will also all be immediately synchronised with the What? Watch app, which is available for free to both Android and iOS users.

To make the recorded moment even more interesting, users can log into the app to add text and photos. This way, a more visual representation of the moment can be remembered.

Users can also record individual memories into the What? Watch. They can be kept in collections that are referred to as stories. The gathered photos will be played in a timelapse video clip. A time stamp for each moment will be located in the corner to keep everything organised according to time. Every single video that has been created can be shared with others through social media or a text message, according to Tech Times.

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