All Blacks rugby team stars as safety defenders in Air New Zealand's 'Men In Black' themed safety video

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New Zealand's All Blacks players line up during the national anthems before their Rugby Championship match against Argentina at AMI Stadium in Christchurch, July 17, 2015. Reuters/Anthony Phelps

Air New Zealand joins forces with the New Zealand national men’s rugby union team in their new “Men In Black” (“MIB”) themed airline safety video. The airline’s safety video titled “Men In Black Safety Defenders” features the All Blacks’ coach, captains and teammates as “MIB” agents teaching the safety routine.

Jodi Williams, the Air New Zealand Head of Global Brand Development, stated in the Herald Sun report that the airline is “crazy about rugby” so the company made the All Blacks the perfect partner for their latest airline safety video. All Blacks’ captains Richie McCaw and Dan Carter star as the “MIB” agents with teammate Israel Dagg and Kiwi musician Stan Walker rapping the safety routine to the tune of Will Smith’s “Men In Black” song.

Air New Zealand shared on YouTube their “Men In Black Safety Defenders #AirNZSafetyVideo” on Wednesday.

“At Air New Zealand, we’re #CrazyAboutRugby. So for our latest inflight safety video, we called upon some very special Men In Black to brief our passengers,” the YouTube video description reads.

All Blacks also shared the Air New Zealand’s safety video on their official Facebook page.

“Air New Zealand showed they're #crazyaboutrugby and asked the boys to help defend safety in the latest #AirNZSafetyVideo,” All Blacks’ description for the video reads.

The airline safety video also features cameo appearances from Australian rugby legend David Campese, English rugby legend Martin Johnson and Argentinian rugby legend Agustin Pichot. The video takes the passengers through the airline safety routine on overhead lockers, seatbelts, safety masks, life jackets, emergency landing and devices in the familiar set of the “Men In Black” headquarters.  

McCaw shared that the rugby players enjoyed making the airline safety video.

“We had a lot of laughs on set and were blown away by Israel’s hidden singing talent. If rugby doesn’t work out for him he clearly has a promising career as a back-up singer,” McCaw said in the Herald Sun report.

Time reports that Air New Zealand has been changing the in-flight safety videos from traditional to viral along with United, Virgin America, Delta and Southwest Airlines. The safety videos range from country song to original rap. Stand-up comedy is also being used so that the passengers will watch, learn and apply the in-flight safety videos.

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Watch the “Men In Black Safety Defenders #Air NZ Safety Video” video:

Source: YouTube/Air New Zealand

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