The Aircruise, an imposing kite-shaped airship that operates on the unique air travel premise of "slow is the fast," may herald a new era of luxury transport.

The gigantic airship, which is capable of packing 330,000 cubic meters of hydrogen gas and lifting 396 tons, was made as the antithesis of a passenger airplane.

The silent and pollution free vessel, which was conceptualized with the help of London design and innovation firm Seymourpowell, has an open promenade deck the size of a standard football field.

The Aircruise, which measures 265 meters from base to tip, may be capable of transporting 100 guests from London to New York in a leisurely time of 37 hours. For such trips, the vessel would occasionally drop down to a few hundred feet so travlers can take in the sights.

The Aircruise runs on a combination of solar power and a primary hydrogen drive. The vessel has a cruising speed of around 145kmh. The Aircruise is something of a cross between a cruise ship and a hotel with 50 rooms, a penthouse and four duplex apartments. The only thing is, the vessel is floating 12,000 feet in the air.

Airship had its heyday in the 1930s, the most famous of which are the German zeppelins. However, that changed due to what happened to the ill-fated Hindenburg. Recently, there has been renewed interest in the concept, mostly due to advances in materials and clean propulsion technologies.