Viral Pandora Jewelry’s Heart-warming Mother’s Day Ad Shows Blindfolded Kids Identifying Their Mom

A Pandora Jewelry ad for Mother’s Day showing a unique bond between mothers and children has gone viral. Titled “The unique connection,” the ad has been viewed 9.4 million times since it was published on YouTube on April 13.

In the two-minute viral video, a group of six mothers are standing in line while each of the blindfolded children has to identify his or her mom. The children are able to do so by grasping hair, rubbing faces and holding hands.

According to Pandora Americas president Scott Burger, jewelry should give an opportunity for each woman to express her individuality as it is not so much about adorning herself. He said the Pandora brand closely aligns with the recently launched "The Art of You" branding campaign.

Launched on April 13in the United States and Canada, "The Art of You" campaign asks women "Who will you create today?" It is planned for digital, print, TV and social media channels through at least the end of 2015.

Burger added that the campaign will “inspire women to embrace the self-creator within” and increase encourage consumers to visit their websites and come into the stores more frequently. It will highlight all categories including necklaces, earrings, rings, pendants, charms and bracelets in various materials such as gold, silver and gemstones. Watch the viral Pandora jewelry’s Mother’s Day ad here:

Credits: YouTube/TheOfficialPandora

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