U2 lead singer Bono joins eyewear brand Revo to tackle global blindness (VIDEO)

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Irish singer Bono attends the unveiling of a tapestry honoring John Lennon at Ellis Island in New York July 29, 2015. Reuters/Eduardo Munoz

An exclusive capsule collection of sunglasses has been debuted by eyewear brand Revo in collaboration with U2 lead-man and activist Bono. The eyewear is part of the “Buy Vision, Give Sight” campaign that aims to prevent blindness caused by vision impairment in over 5 million people by 2020.

Every sold pair of Revo sunglasses, including those from Bono’s “Vision over Visibility” collection, will contribute USD $10 (AUD $13.7) up to a total of USD $10 million (AUD $13.7 million) towards the Buy Vision, Give Sight campaign. Further, the Brien Holden Vision institute will use these funds to provide eye care to those without access all over the world.

The donations will help in paying for basic eye care – including services such as eye tests and prescription glasses. It will also assist in building better eye care services for the long term in target communities by training locals to detect eye disease and provide eye care.

“This is personal for me. I've been dealing with glaucoma for 20 years,” said Bono in a video release. “The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured.  They now have an ally in Revo, and me,” he adds. Bono goes on to reveal that he would be blind today without the medical care he received.

The exorbitant costs of eye care services and equipment places it of the reach of millions of people across the globe. It is estimated that due to lack of access to basic eye tests and the high costs of glasses globally, 625 million people are blind.

“For those of us living in the developed world we are lucky to have eye care professionals readily available; for 625 million people they are not so lucky,” said Kovin Naidoo, CEO of Brien Holden Vision Institute in a press release. “We believe that sight is a fundamental right for all people, regardless of economic status, gender or geographical location. Our programs are about ensuring accessible and affordable eye care to people. In Revo and Bono we have found partners who can help make that happen.”

Source: YouTube.com/Revo Sunglasses

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