Twitter
A Twitter page is displayed on a laptop computer in Los Angeles October 13, 2009. Reuters/Mario Anzuoni

Twitter announced the addition of a new birthday feature to its platform on July 6. Users of the micro blogging site can now celebrate their birthdays with colourful virtual balloons and celebrations, according to reports.

Twitter said through its blog post that users have to choose the "Edit profile" option on Twitter.com to be able to add their birth date in their respective profiles. The company adds the birth date is an optional part of a user’s profile.

“Your birth date is a completely optional part of your profile and you have full control over who can see it," says Twitter’s Product Manager Ricardo Castro. "The visibility setting for your birth year is separate from the setting for your birth month and day, giving you the flexibility to share as much (or as little) as you want.”

To explain the new feature in a better way, the company has displayed the account of American actor-comedian Kevin Hart on its official blog page. It revealed his birthday and displayed virtual balloons on his profile page.

According to a report on CNET, the new birthday feature is Twitter’s latest initiative to lure more users and garner more advertising revenues. Twitter has more than 300 million people logging into its service every month.

Last month, Twitter had announced a new feature that enables users to share their blocked lists making it harder for stalkers and spammers to harass users. As part of the feature, users will be able to share blocked lists with other users who might be getting harassed by the same accounts and this will allow users to block multiple accounts all at once, instead of blocking them individually.

In the same month, the micro blogging site had added auto playing video on its website and iOS app, while an Android feature is expected soon. According to Tech Times, this move by Twitter will keep its advertisers happy, although users who prefer to disable the feature can easily turn it off.

For feedback/comments, mail the writer at pragyan.ibtimes@gmail.com.

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