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Jack Dorsey (L), CEO of Square and CEO of Twitter, and Jim McKelvey, co-founder of Square, (2nd R) applaud as NYSE President Tom Farley (R) fist bumps Mac Riley after the IPO of Square Inc., in New York November 19, 2015. Square Inc priced shares at $9 for its initial public offering, about 25 percent less than it had hoped, as it struggled to win over investors skeptical about its business and valuation before trading begins on Thursday. Reuters/Lucas Jackson

Social media giant Twitter is mulling a grand new feature to expand user engagement. As a result, it may allow tweets to go beyond the traditional 140-character limit. The new feature may be launched by the end of first quarter. It will be part of Twitter’s CEO Jack Dorsey's plan to explore new ways at jumpstarting user growth.

According to a report in CNBC, Twitter is considering replicating the 10,000 character limit in tweets, which it has been using for the direct messages.

Although no official launch has been set, the character limit is not final and can change before rolling out the final product, known as "Beyond 140" is formally out. Twitter was reportedly trying to build a similar product in September though Twitter spokesperson has refused to comment on it.

Beyond 140

According to reports, Twitter is currently testing a version of the product in which tweets appear the same way they appear now with just 140 characters, with scope for call-to-action given to see more content. That will require, clicking on the tweets to reveal more content and the look and feel of the timeline wil be kept intact. There too the design is not yet final.

In all the upcoming changes, design will be a key variable with Tweets being made bigger by adding more content or bigger pictures. The plan is to add more content without disrupting the way users currently scroll through the Timeline.

Dorsey hinted that Twitter would not shy away from adding more “utility and power” into the service as and when necessary. However, Dorsey made it loud that Twitter would get rid of the 140-character limit and hinted that such a move is on.

Dorsey's comments followed a report in Recode that Twitter was considering a new 10,000 character limit on the service. It speculated that Twitter will use that change to shore up user growth and address criticism that the service was hard for mainstream users.

Demand for status quo

However, all Twitter users are not amused. Many are complaining that ditching the present character limit would ruin Twitter's uniqueness, reports Economic Times quoting Business Insider.

Some say that Twitter's stock is now down by 60 percent from its 52-week high. It might be an indication that the service may have peaked and will not grow beyond the loyal followers. However, in his comments, Dorsey was emphatic that the short, crisp and rapid-fire conversations on Twitter will stay as it is the essential core part of the service.