Soon-to-be mom Tamara Ecclestone tweeted a sneak preview pic of her upcoming campaign for her luxury hair care label - Show Beauty. The F1 heiress recently told the media that she is pregnant.

The 28-year-old TV star, who reportedly stands to inherit about £2.5 billion of family fortune, recently launched Show Beauty. The label is supposed to fill a gap in the market for a luxury hair care product in the market.

Tamara is reported to have been personally involved in selecting the packaging and selecting the fragrance. She is reported to have flown to Paris in order to sample the scent of her new product, which she hopes will be a huge success.

According to the official Web site, the Show Beauty range provides "volumising, thickening, conditioning and finishing" to the hair. The fragrance for the product is said to have been developed by "Givaudan."

The Show Beauty range includes hair fragrance, treatment oil, thermal protection, texture spray, finishing spray, dry shampoo, a hair repair product that leaves hair "with perfect all-day volume," a volume lotion and a thickening lotion.

The product range has already got fair amount of press and are available for sale, both in retail stores as well as online.

Tamara is also active by giving to charity. She allows her fans to buy her designer wear clothes by bidding for them online. All the proceeds from the auction go to The Great Ormond Street Hospital.

The highest bidder will also get a one to one consultation with Tamara's personal stylist. The annual target for the charity is £50 million. The initiative seeks to bring the best possible healthcare for sick children in U.K and worldwide.

Tamara is married to Jay Rutland, a 31-year-old former stock broker. He was reportedly banned for insider trading. The two had a lavish wedding in France, which reportedly cost more than £12 million pounds.

Just a few months into the wedding and Tamara was reportedly seen along with her husband, with a baby bump.