Shopping trolleys are seen at a Tesco Express in southwest London September 22, 2014.
Shopping trolleys are seen at a Tesco Express in southwest London September 22, 2014. Reuters/Luke MacGregor

Want a piece of ISIS? Supermarket giant Tesco is selling pieces of ISIS. No, they are not the blood-hungry radical militants but a television that has been so unfortunate to share a name with them. The ISIS TV is currently on sale at all branches of Tesco.

The ISIS TV is the supermarket chain's own-brand flatscreens. Originally sold only through its online portal, they are now being sold at the stores. Prices have been slashed by as much as a whopping 50 percent off. The 28-inch LED model is now £89 from a previous £179, while the 22-inch is £64, down from £89.

The sudden price cut, according to Tesco, has nothing to do with the Middle Eastern terrorist organisation massacring civilians in Iraq and Syria. "We just have a number of televisions that we have on promotion," Metro quoted the company as saying.

Gizmodo UK explained that the ISIS TVs aren't being sold in Tesco Direct so as to prevent people engaged in online shopping to think that the supermarket chain is funding the crazy militants through specially marked and discounted gadgets. One unidentified shopper, however, told the Mirror that Tesco slashed the prices of the ISIS TVs because it wants to impart with an item which bore the "the name of a terror group written all over it."

"It was quite prominent in the store and there was a big sign above it saying special offers. I don't remember many being left. It seemed cheap for what they were," the shopper said. Web site itproportal.com said Tesco had actually began slashing the prices of the ISIS TVs as early as September.

Isis is a popular brand name. It is also the name of an Egyptian goddess worshipped as a mother figure. Isis symbolises fertility, marriage and love. But the birth of the ISIS terrorist group, also know as ISIL or IS, tainted the essence of the name. Products bearing the name, such as Isis Wallet, had to rebrand so as not to be seen as an offshoot of the radical militants. Isis Wallet, a contactless payments system in the US, is now known as 'Softcard.'