Samsung To Scar Apple With a New Foldable Phone with plans to Bend Handsets Like Samsung Galaxy S7

Samsung has been working on keeping its grip on the mobile market share especially following the success of Apple's iPhone 6. Likewise, as part of its bid to strengthen its mobile division more, the company appears to be investing on more than just curved. On top of the Galaxy Note Edge and Galaxy S6 Edge, new information suggests that Samsung wants to put out foldable phones - a possible bid to differentiate from Apple. Can the Korean tech giant succeed?

The question now boils down to whether Samsung turn things around should invest on curved and foldable screens more. The company has to find a way to differentiate itself from competition as it continues to struggle globally. Previously, IDC reported the global market share of Samsung to slip from 29 percent to 20 percent from 2013's fourth quarter to 2014's. In the previous quarter, Samsung also saw its profits down to 64 percent year over year. Samsung may be in a precarious situation considering Apple's move to the big-screen league - a leverage the Korean tech giant had previously.

According to the Motley Fool, now, Samsung has to find another one up over Apple. It has been diversifying its product line with the company diversifying its product line. According to the report: "Samsung's solution was to tap into the bending AMOLED displays which it had been developing for years. That experiment produced curved devices like the concave Galaxy Round, the Galaxy Note Edge, and the three-sided Galaxy S6 Edge."

Nonetheless, The Motley Fool does argue that a foldable phone will not be sufficient to put a bullet right through Apple's share. The company has to move beyond gimmicks and find a way to strike a balance between differentiating and matching price points of low-end rivals like Micromax and Xiaomi.

CNN also did note how similar Samsung's Galaxy S6 is to the iPhone 6. These include button placements, curved aluminium edges and bumped-out rear camera among others. In fact, it is too similar even down to the fingerprint-sensor home button. Following the Samsung Galaxy S6 release, concepts of the Galaxy S7 have emerged but Samsung has to find a way to strengthen its product line making its handsets more viable options even with low-end and high-end competitions.

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