Samsung runs full page ads in major US newspapers over Galaxy Note 7 recall
Samsung ran a full page apology ads after the discontinuation of the Samsung Galaxy Note 7 that appeared in the Monday editions of The New York Times, The Wall Street Journal and The Washington Post.
The letter was signed by the president and CEO of Samsung Electronics North America Gregory Lee, aiming at English-speaking consumers.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers,” the ad reads.
Full-page apology ads are the future of print media: pic.twitter.com/fBAZ9uXFmD
— Rurik Bradbury (@RurikBradbury) November 7, 2016
Samsung said that an investigation in the mobile phone's manufacturing and development process was in progress. It aimed to fully unearth the reasons behind the combustion of the device.
Samsung Galaxy Note 7 suffered from critical flaws after its released back in August. The device was recalled in September and replacement phones were provided to the affected users. However, the company decided to completely stop the production as the replacement phones exhibited the same issues. Samsung said that nearly 85 percent was returned to the company. The company was still waiting for around 285,000 phones to be returned by the mobile users.
The ad has also included the issues on Samsung top-load washing machines recall. The company has recalled 2.8 million units in the US in October after it has received reports that the top of the washing machine has detached from the chassis. The washing machines have also experienced excessive vibration. According to the US Consumer Product Safety Commission, there were nine related reports of injuries including an injured shoulder, broken jaw and other impact or fall-related injuries.
The ad said in conclusion, "Most importantly, safety remains our top priority," the ad says in conclusion. "We are grateful for your ongoing support and again, we are truly sorry."
