Samsung Pay expands to smart TV

By @s_rituparna on
Samsung Logo
People walk behind a glass window bearing the logo of Samsung Electronics at the company's headquarters in Seoul November 6, 2009. Reuters/Choi Bu-Seok

Samsung Pay makes its way to smart TV. Months after launching its mobile payment system, the Korean giant is bringing in a new service which is aptly referred to as “A Smart New Way to Pay on TV.”

Samsung announced on Wednesday that its payment service is heading to smart TVs. This will simplify the process of buying apps and contents on Samsung television. However, it is not like the tap-and-go system that Samsung is trying to introduce with smartphones. Samsung Pay on TV is mainly a way to store payment information. Now, the users do not have to enter all the details repeatedly for every purchase.

After the initial registration, users can complete a payment in just three steps. Users have to set up the service by using their credit card, debit card or PayPal account. The three simple steps include - choosing the item that the user wants to purchase, pressing the ‘Pay Now’ button and entering the Personal Identification Number (PIN). Following these steps, the TV will only ask for the four-digit PIN number every time the user wants make a purchase.

Moreover, Samsung mobile device users can transfer their Samsung registered account information and payment methods to the Samsung Smart TV without additional registration steps. This payment service through Smart TV will also feature an enhanced security. The company guarantees that the personal payment information of each user will be safe and secure.  Samsung said it has teamed up with PayPal to offer a quick and secure payment process as well as to keep all financial information protected. This process will also include Samsung's Secure Keyboard, which the company claims as the first secure virtual keyboard on a TV in an effort to keep credit and debit card and PayPal passwords safe.

Samsung Pay can be used to shop for apps, in-app purchases, books and movies on Samsung’s smart TV. The service is limited to just a handful of games including Deer Hunter, Eternal Warrior 3, Golf Star and Casino World Championship. However, more games, content and in-app purchases will be added soon, along with other “exciting enhancements.”

At present, Samsung Pay is undergoing testing in Korea. Samsung may officially roll out this service this month along with the Samsung Galaxy S6 and Galaxy S6 Edge as well as other new Samsung devices, reports CNET . For now, the feature will only be available on few models of Samsung Smart TV (2014 & 2015) and in 32 countries.

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