Samsung Galaxy O series of smartphones to be launched soon

This year, Samsung is planning to launch yet another smartphone series, the Samsung Galaxy O. From 2014, Samsung started grouping their smartphones under new series named after alphabets. After the launch of the Galaxy O series, Samsung will now have six series of smartphones; including Galaxy Note, Galaxy S, Galaxy J, Galaxy E, Galaxy A and the latest Galaxy O.

A report from SamMobile has revealed that Samsung has been currently working on two new smartphones with model number SM-G550 and SM-G600. These devices would be released under the Galaxy O series. The former would be most probably named as Galaxy O5 and the latter as Galaxy O7.

Samsung has been manufacturing smartphones for all target groups. They have ample devices to cater to all segments including budget, mid-range and high-end. The Galaxy S and Galaxy Note series cater to the high-end segment of the market whereas the Galaxy J and Galaxy E series are entry-level handsets. The Galaxy A series falls in the mid-range which mainly consists of metallic handsets with moderate processing power. It is still unclear which target market would the new Galaxy O series cater to.

The Galaxy O series is expected to be unveiled with a new design that would segregate it from the rest of the smartphones made by Samsung. No further information is available on the specifications, launch or pricing of the devices.

Uber Gizmo speculated that based on Samsung’s naming scheme, the Galaxy O7 might feature higher-end specs.The global smartphone market seems to be doing well with increasing demand for high-end smartphones from Apple and Samsung, reports CNET . According to IDC reports, Samsung captured 21.7 percent of the global smartphone market with 73.2 million unit shipments.

In the U.S and China -- the biggest smartphone markets -- users were mostly interested in higher-end handsets that cost $500 (AU $679) or more. Thus, considering the incremental demand, Samsung might plan one of the handsets in the new Galaxy O to target the high-end segment.

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