Rihanna is allegedly replacing Charlize Theron as the face of “J’adore Dior.” A music director is said to have leaked this tidbit on Facebook way ahead of the brand itself. Once confirmed, Rihanna may be the first black woman to represent the luxury brand.
Daily Star UK reports that a New York-based producer posted behind-the-scenes shots of a film set on his Facebook, tagging Rihanna on his posts. Reportedly, these set pictures are of Rihanna shooting a commercial to be uncovered at the latter part of this year, probably replacing the current iconic ad of J'adore Dior starring Charlize.
The pictures showed that the “commercial” is being shot at the Palace of Versailles’ Hall of Mirrors. Rihanna could be seen donned in a sparkly silver sequin dress. The Facebook post also detailed, in Spanish, how Rihanna spent a total of 10 hours filming on the first day. Because of the intense hours Rihanna and the crew put in on the shoot, the post also detailed how they had to take a little break after eight hours of working.
Daily Star UK reports that this could be the brand’s way of keeping the brand targeted on the young and fresh consumer base, so the Oscar-winning actress, who just turned 40, needed to replaced. Charlize represented the brand since 2004. If the news proves true, Rihanna is said to be the first black woman to ever represent this luxury brand.
Just last Sept. 2014 however, Charlize launched a new campaign for the brand. She looked every inch of the strong woman that Dior wants for its brand. She was wearing a gold dress that showed off her curves elegantly. Charlize herself had a lot to say about the dress and the shoot. “The dress this time -- you can see that it’s part of the same family as the dresses we wore in the other campaigns for the last 10 years,” she says. “There was something about this dress that wasn’t structured to the body and yet had beautiful lines. There was something dancer-esque about it.” The actress also praised the creative collaborator on the campaign, Jean-Baptise Mondino. She said working with him was one of her favorite experiences as he showed passion and creatively like no other.
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