The Google I/O logo is seen on the stage prior to the keynote speech at the Google I/O developers conference in San Francisco
The Google I/O logo is seen on the stage prior to the keynote speech at the Google I/O developers conference in San Francisco June 25, 2014. Reuters/Elijah Nouvelage

Google's Project Ara may sound like something out of science fiction but the company intends to push through with it. The latest information on the project suggests that the initiative will eventually feature a customized version of Android L. Project Ara will also make way for swappable modules. Will the initiative be able to carry on its objective? Can Google really succeed with it?

Project Ara thrives on the idea that someday people will be able to control more of their smartphone components. They can just replace parts if something better comes along instead of purchasing a whole new unit. Many thought that Google just wanted to pitch a quirky idea during its I/O Conference. Now, the company is taking things seriously as it moves to the developer-ready phase according to Geek. The team behind the initiative has already reportedly started polishing the idea including the OS to be included.

Google's upcoming Android L launch meant that Ara will be tested against it. However, the team will be modifying the platform allowing for a series of independent updates. The project's unique hardware requires upgrades to be slightly different from the standard version. Nonetheless, people should expect that Android L Ara version to be a closely knit as possible to the present Android system.

According to Phandroid, Google has partnered with Foxconn and Toshiba to develop the modules. The company will sell the set through a "Modular Maketplace" or online store like the Google Play Store. Modules will need certification before they can be sold through the marketplace. Analysts remain skeptic about the Project Ara with some consumers doubting the technology can go mainstream. It is a revolutionary idea but one that will challenge many sectors of the smartphone industry.

Google will reportedly release the Android L this October featured in Nexus devices. Official download will be on November 1.