A woman wearing a mask walks past a wall painted with China's national flag in central Beijing, October 9, 2014. Beijing issued a yellow alert for air pollution on Wednesday with smog forecast to continue for the next three days until Saturday, said the B
A woman wearing a mask walks past a wall painted with China's national flag in central Beijing, October 9, 2014. Reuters/Kim Kyung-Hoon

The China-based phone manufacturer sees big potential in entering the international scene. But unlike other smartphone brands, who work overtime to penetrate mature markets, Oppo sees a different approach. The company targets emerging markets as its potential arena.

Oppo sees more growth potential in South East Asia, South Asia, Africa and the Middle East. Recently, the company launched in Singapore its newest line of smartphones: the N3 and R5. They flew in partners, distributors and journalists to witness the said event. Going all out, their marketing approach is much different from Oppo Find 7's launch done on the early part of 2014. They also invited journalists to fly to Beijing, CNET reports.

The Chinese smartphone maker is putting in big amount of money with their expensive launch and marketing strategy. It's a good thing that Oppo's audio equipment and smartphone business is performing strongly in China.

All the cash spending is made for one major goal and that is to step up and compete with fierce rivals in the market. With Samsung's recent revenue and market share plunges, Oppo sees very good opportunity to jump in to the ranks of Lenovo, Samsung and Xiaomi.

But compared to the other Chinese smartphone manufacturers, Oppo is more inclined in producing mid to high segment and gearing away from Xiaomi's low-cost approach. According to Sky Li, Oppo's vice president for its mobile division, their products ranging from mid to high are well-received by Chinese consumers. He mentioned that for phones with price ranging from RMB2000 to RMB3000 (US$327 to US$490) they have 25 percent market share while the phones in the RMB1500 to RMB2000 (US$245 to US$327) price range is at 15 percent.

With their newly launched smartphones, the N3 and R5, Oppo claims that their latest line is top of the line and has that high-end feel. Part of its plan to invade the Asian market, the N3 and R5 are scheduled to ship in India in December 2014. The company officially announced in their Twitter account the new smartphones' international launch in 20 key regions by the end of this year, Deccan Chronicle reports.