Super Bowl 2015 XLIX
Jan 28, 2015; Tempe, AZ, USA; General view of Seattle Seahawks and New England Patriots helmets and Super XLIX logo football at Papago Park. Mandatory Credit: Kirby Lee-USA TODAY Sports Reuters: Mandatory Credit: Kirby Lee-USA TODAY Sports

Nationwide Insurance made what many considered as the most depressing commercial released at the 2015 Super Bowl. With a tagline “Make Safe Happen,” the insurance giant tried to warn about childhood accidents.

In an attempt to give the audience a message about the need to prevent the leading cause of death for children, the 2015 Nationwide Super Bowl ad features a little boy who comes back from the grave enumerating things he could not do because he is dead.

Consumer psychologist Renee Fraser told USA Today that “social media is causing Super Bowl advertisers to be a bit more cautious” and controversial Super Bowl advertisers need to be ready for “a strong social media battle.”

Another consumer psychologist, Kit Yarrow, told the publication that in 2014, “it seems everyone was mad about something” while this year, “people have a little less to get off their chests.”While Nationwide wants to “make safe happen,” Coca-Cola wants to “make it happy.” In a statement, Coca-Cola Trademark VP and GM Andy McMillin said “the Internet is what we make it, and Coca-Cola hopes to inspire people to bring more positivity to their online actions.”

Posted on YouTube on Feb. 1, Sunday, “Make Safe Happen - Nationwide 2015 Super Bowl Commercial” was more than 6 million times after five days. Watch it here:

Credits: YouTube/NationwideInsurance

For questions/comments regarding the article, you may email the writer at c.altatis@ibtimes.com.au.