Starbucks CEO Howard Schultz holds up a Starbucks Card as he speaks to shareholders at the company's annual meeting of shareholders in Seattle, Washington March 23, 2011.
Starbucks CEO Howard Schultz holds up a Starbucks Card as he speaks to shareholders at the company's annual meeting of shareholders in Seattle, Washington March 23, 2011. Reuters/Robert Sorbo

The much-awaited Mobile Order & Pay service for Starbucks has already been rolled out. Coffee drinkers who are both iOS and Android users can now avail of this more convenient ordering and paying feature.

With this new service, Starbucks customers can easily order their favourite drinks or treats from Starbucks. Plus, they can also pay for their orders even before they step inside the store's premises. The only time that they have to make a physical appearance in the coffee shop is when they have to pick up the products that they ordered online.

Adam Brotman, the Chief Digital Officer of Starbucks, was the spearheader of the plan to make ordering and paying more convenient for their loyal clients. "Bringing MObile Order & Pay to our customers is about meeting their needs of convenience and customisation at any time of the day," he said in a statement, according to Business Wire.

It is worth noting that this mobile service was first made available in Portland a year ago. Its clientele gradually reached 3,400 Starbucks branches, out of 7,400 in the United States. Now Starbucks has offically announced that the app may now be used by coffee drinkers nationwide.

Moreover, Starbucks has also confirmed that the company's mobile payments have accounted for nearly 20 percent of its sales. That said, other companies have also opted to take this same route to widen the market and make the experience easier for their clients. Eventually, Pizza Hut, Taco Bell and Domini's also adopted their own mobile payment services. Domino's even allows their customers to order via text messages and Twitter, as pointed out by Tech Times. Meanwhile, Taco Bell is even convinced that mobile customers have oftentimes spent more than the ones who physically order in stores.

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