Microsoft
A technician adjusts a spotlight at the exhibition stand of Microsoft in preparation for the CeBIT computer fair in the northern German town of Hanover March 12, 2007. Reuters/Christian Charisus

Microsoft rolls out its first set of Windows 10 ads on YouTube featuring cute and happy babies with the message: “the future starts now.” The software giant is due to launch Windows 10 for PCs on July 29. From now onwards, the company is expected to start an extensive advertisement campaign to make sure everyone knows about the new version of Windows.

The first Windows 10 advertisement came out with a key note – Windows 10 delivers a more human way to do things. The company aims to empower every person and organisation to achieve more with the new OS.

To kick start the campaign Microsoft opted to start from the beginning – cute and innocent babies. The advertisements show toddlers from different parts of the world, with the voiceover explaining how “these kids will grow up with Windows 10.”

The video (below) specifically highlights new Windows 10 features like Windows Hello, Edge browser, Cortana and the software’s touch-first features. The voiceover continues to explain that “these kids won't have to remember passwords, or obsess about security.” Another ad (video below) mentions they will be able to log in "with their innocent smile." The ads features babies in natural settings like ice field, remote villages and barren deserts which signify that the company aims to reach out to all across the globe.

According to The Verge, Microsoft has produced five new advertisements that suggest kids of the new generation will grow up with Windows 10 where they “get better at things.” The campaign indicates an incremental growth of the operating system as fast as the toddlers shown in the ads.

The ads will play across all major television networks in the U.S. before rolling out to the rest of the world on July 29. These ads will also run in Australia, the UK, France, Japan and Germany.

Credit: YouTube/Windows

Credit: YouTube/Windows

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