McDonald’s gives all day breakfast surprise to Australia with #AllDayBrekkie campaign

By @ritwikroy1985 on
McDonald's
A person dressed as "Ronald McDonald" waves as he makes his way down 6th avenue during the 89th Macy's Thanksgiving Day Parade in the Manhattan borough of New York, November 26, 2015. Reuters/Shannon Stapleton

Now Australians can enjoy McMuffins, hot cakes and hash browns every day. McDonald’s Australia has introduced their much-awaited all day breakfast menu throughout the country. Tasmania and Victoria have already introduced the changes. Queensland and NSW will follow suit by Feb. 16, 2016. South Australia and Western Australia have already done so earlier this year.

According 9 News.com.au, the menu that has a cut off time of 10.30 am, will be available all day at Sydney stores in the New Year. McDonald’s parachuted McMuffins into Melbourne Central Business District to mark the launch of its #AllDayBrekkie campaign.

“We know Aussies love our brekkie menu and have long wanted to be able to enjoy it at any time of the day. After the incredible success of our trials, it was a no-brainer for us to answer the calls of our customers and work with our licensees to deliver all-day brekkie to the whole country,” said Mark Lollback, Chief Marketing Officer of McDonalds, reports News.com.au.

The launch of the nationwide all day breakfast menu was made possible after customers expressed interest in enjoying McDonald’s breakfast after lunch, dinner or even as midnight snack.

However, the all day breakfast menu has not been well-received in all parts of the world as some franchisees in the US said that the rollout has been a complete disaster. There has been chaos in kitchens ever since, slower service and lowered average bills. Owners were of the opinion that the launch means increased costs as they need to hire more people to meet the service demand.

“Now we will need to swap temperatures depending on if the order is breakfast or lunch. McDonald’s are bringing out all these new things, and it’s just hard to imagine where you will fit everything in the amount of room we have,” said Maddison, an eighteen-year-old crew trainer in a McDonald’s store, reports Australia Network.

McDonald’s in reply to the concerns said that Australian franchisees are in full support of the all day breakfast launch.

Here are tweets by McDonald’s Australia that celebrated the rollout with Jafflechutes. They launched egg and bacon McMuffins from Melbourne Elizabeth St store in parachutes that were received by customers standing below with tremendous applause. McMuffins sailed down between 3pm and 5pm.

 

 

 

 

 

 

 

 

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