Lytro has announced the launch of Lytro Studio in Tokyo. This is the first field imaging studio where visitors are given the opportunity to experience light field technology, the company states in its press release.

Lytro is the first company that introduced light field photography to its consumers. With the studio, Lytro aims to train people on how its camera and technology work. The company not just aims at training those interested but also wants to provide a platform to showcase other photographers work through Lytor’s platform. This includes Lytro ILLUM, Lytro Desktop and Lyto iOS, an application for iPhones. Images taken with the LYTRO ILLUM light field camera can be played with the Lytro WebGL Player and used in websites, the company informs in the release. The company also makes sure that all their applications and softwares are up to date and so Lytro regularly releases free updates to the Lytro ILLUM, as well as the Lytro Desktop Software.

The Marketing Director, Cathy Ashenbremer expresses her views regarding the studio in the Lytro blog. She states that her personal passion and belief in Lytro increases when she looks at people who experience light field photography and are happy with the experience. “I can see that they are thinking at a million miles an hour of new creative opportunities and possibilities that they did not have before,” she explains.

The studio shows them that with a single exposure they can create living pictures and 3D images that can be used for TV or as lenticular prints. Living pictures allow the audience to alter the perspective, focal point and the dimension of the pictures. They are made possible through light field photography and they can be viewed on the web through the Lytro WebGL player.

The company states in the press release, ‘Lytro unleashes interactive power of living pictures to the web with new Lytro WebGL player’ that it would open source its code for the light field Living Picture player so that public can learn about it and the technology that backs it. This it states would make it possible to have interactive imagery anywhere on the Web.

Ashenbremer says in the blog that the studio allows visitors to take living pictures and share it with their friends. Both walk in visitors and those with a scheduled appointment are welcomed.

To see a sample of living pictures being featured visit http://pictures.lytro.com.

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