Lowerpro has announced the release of a new line of photography bags- the Elchen series. The bag is designed for high end gear and includes a roller, laptop brief and attaché. The bag is distinct as it the first of its kind to be release by Lowerpro and it has high end features as well. This includes a custom-cast metal hardware and saddle-stitched, premium leather handles and an all weather cover, which can be removed when the need be.

“We have designed bags for all types of image makers for the last 48 years. With the Echelon series, we challenged our design team to dream up the ultimate expression of crafted luxury and protection,” said Tim Grimmer, vice president of brand and product at Lowepro. He stated that the team worked with professional photographers, including Loweprofessional Blair Bunting, to create the collection. He pointed that Blair’s aesthetic sense and his professional experience helped the team. He offered suggestions and feedback throughout the design process.

The three pieces are all designed to suit the needs of a professional, the press release states. The Echelon Roller can hold six to eight lenses along with the flash and lighting gear, a laptop and additional accessories. All the bags have accessory pockets and panels that can securely hold valuable material. It has a highly resistant molded interior to protect the gear from shock and vibration. It has a highly engineered trolley and a special edition MaxFit System™.

The attaché also features a MaxFit System that can hold 13 inch laptop, a professional DSLR, three lenses, (up to 70-200 f/2.8), flash and other necessary accessories. It has the most unique shape of the three and a TSA approved combination lock with a zippered pocket. It has an additional pocket that can be used to join it to the handle of a roller bag.

The release states that the Echelon Brief is best for travel with a trolley bag and a strong molded interior. A 15-inch laptop, pen tablet, portable hard drives and other business essentials, can easily be placed in. It also has a pocket to keep cards and readers.

The series is available exclusively online for purchase at http://www.lowepro.com in the United States.

For further information about the Echelon series, please visit http://www.lowepro.com/echelon.

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