The LG company logo
IN PHOTO: The LG company logo is seen following an event during the annual Consumer Electronics Show (CES ) in Las Vegas, Nevada January 6, 2014. REUTERS/Robert Galbraith Reuters/Robert Galbraith

The LG EG9600 is LG’s new OLED TV. Being one of the company’s most recently released television products, its picture quality has largely bettered majority of the LCD or plasma sets that are present in the market today.

OLED, or organic, light emitting diode displays, have become a bit of a trend nowadays. In majority of today’s newest and coolest mobile devices, manufacturers have started to turn to OLED screen technology. Still, considering that they are still a bit rare in today’s tech industry, they are relatively extremely expensive in television sizes.

To date, it is believed that only LG has managed to find ways of mass producing these special OLED screens.

Being a premium OLED unit, the EG9600 is very adept in both bright and dark rooms. The unit also shows very accurate color, amazing uniformity, and solid video processing. The images it shows look amazingly good from any angle, unlike with screens that feature LED LCD technology. Apart from its specs, the unit also looks quite attractive, especially with its organic curves and 0.25-inch depth.

Unfortunately, though, this unit is attached to a much higher price as compared to other television sets that are of the same size. Plus, reviewers on CNET have also stated that video processing, color accuracy, and screen uniformity may have been all right, but they were not as impressive as initially marketed.

The screen’s 3D properties were even described as terrible. Apart from that, the EG9600 was also criticized for its lack of HDMI support for future HDR sources.

Still, though, despite the TV’s shortcomings, the EG9600 from LG has been reviewed to deliver the best picture quality that most reviewers have ever tested. It may feature 4K resolution, but, physically, it looks very similar to its predecessor unit, which will still be produced by LG all throughout 2015.

It is worth noting, however, that 55 inches – for a television set – is considered to be small in today’s TV viewing standards. Avid home theater watchers would most certainly want to enjoy the experience with a much larger OLED screen.

“We are using OLED to gain brand perception,” said David VanderWaal, the senior marketing director of LG, according to another CNET report. “So, OLED equals LG equals great televisions. There is enough demand right now that we cannot build OLED TVs quickly enough. It is something that people are going to ask for, not something we have to push through the market.”

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