Kourtney, Kim and Khloe Proudly Announce The Launch Of Their Kardashian Beauty Hair Care Line

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Television personalities and sisters Khloe, Kourtney and Kim Kardashian arrive at the 2014 Elton John AIDS Foundation Oscar Party in West Hollywood
Television personalities and sisters Khloe (L), Kourtney (C) and Kim Kardashian arrive at the 2014 Elton John AIDS Foundation Oscar Party in West Hollywood, California March 2, 2014. REUTERS/Gus Ruelas REUTERS

Kourtney, Kim and Khloe Kardashian are proud to announce the release of the Kardashian Beauty Line. The collection of hair care and hair styling tools are manufactured in cooperation with ULTA and are now available both online and in ULTA stores across the United States.

The latest business venture to come out of the Kardashian marketing machine involves a line of hair styling tools and hair care products that Kourtney says they helped developed for several years. She posted a promotional photo of the Kardashian Beauty hair care line on her Instagram account to announce the official release of the products. She said: “We have been working on this line for years and I truly am so proud of it. From packaging to scents to formulas...I cannot wait to share it with all of you.”

The new Kardashian Beauty hair care line consists of styling tools such as a high-powered hair dryer and a pair of ceramic hairstyling irons. The ceramic plates are said to be infused with black seed oil to give hair a smooth, shiny finish. Apart from the styling tools, the line also includes dry shampoo, hair spray, black seed dry oil, volume foam, blow dry cream and a dry conditioner.

Khloe was also excited about the launch and posted a photo of the new products on display in one of the ULTA stores. ULTA is the biggest retailer of beauty and hair care products in the United States. The stores carry a wide range of products from prestige to mass market brands. In Khloe’s photo, the Kardashian Beauty hair care and hair styling tools could be seen on a display in their own showcase.

Kim also shared her own photo of the products. She said that she’s already receiving good feedback and is also very proud of their latest venture. The hair care line is only the latest among a wide variety of products that the girls have already released under their name. The Kardashian Beauty line previously carried makeup and other beauty essentials that are also still available at ULTA.

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