British model and actress Katie Price arrives at the 19th Annual Elton John AIDS Foundation Academy Award Viewing Party in West Hollywood
British model and actress Katie Price arrives at the 19th Annual Elton John AIDS Foundation Academy Award Viewing Party in West Hollywood, California February 27, 2011. Reuters/Gus Ruelas

Katie Price has reportedly reduced her breast size. The former model has once again undergone surgery and has decreased her busts from 34FF to 32BB. This is the seventh time that Price has undertaken a cosmetic surgery procedure.

According to Mirror's reports she was seen flaunting smaller boobs as she left a photography studio. Price has taken a conscious decision to reduce her breast size, as she wants to be taken seriously. "For the first time in 20 years when I walk in a room people don't look at my boobs, they look at my face," she said as reported by the website. She also took to Twitter to announce about her breast reduction.

New boobs new calendar coming soon woooo x

— Katie Price (@MissKatiePrice) December 7, 2014

Price's friend has also said in a statement that the model was unhappy with her enormous bust size as she had to go for custom-made clothes. Now that she has got her natural cup size back, she can wear anything. "She felt the boobs were holding her back a bit from that image," the friend further said.

Price wants to focus more on her business ventures and less on maintaining her busts. Moreover, since giving childbirth, her artificially enhanced breasts started to have an "impact."

The 36-year-old also revealed in an interview to The Sun Newspaper that her son was shocked to see her natural breast size. He told her that he liked her with big boobs, according to Daily Mail reports.

Meanwhile, Price was recently seen at a launch of her new fragrance Kissable Fierce. She covered her breasts with a giant size fake lips. Her black body suit featured lip imageries all over. She also wore a headgear as she stood in a ring of fire at The Worx studios in London.

Speaking about her new perfume she said, that she has been working for a long time to develop this new fragrance. She also said that Kissable Fierce is one of her favorite evening fragrances.

Price is married to Kieran Hayler, who is a builder and a part-time stripper. She is a mother to five children.